Tag AAPL

The spot appears to be having the unintended effect of turning people off their devices: “This ad effectively convinced me I need less technology in my life,” a user posted on X...

The company is putting its chips in cloud-computing servers capable of processing advanced AI tasks coming to Apple devices, the report stated, citing people familiar with the matter. Apple did not immediately respond to a Reuters request for comment. The chips are similar to those that power Apple's Mac computers, the report said, adding that simpler AI-related tasks will be processed on-device...

The iPhone brought in $45.96 billion in sales in Apple’s fiscal second quarter. Total revenue was $90.75 billion...

A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. “The most powerful iPad ever is also the thinnest,” a narrator says at the end of the commercial. Apple's intention seems straightforward: Look at all the things this new product can do...

(Bloomberg) -- Apple Inc. will deliver some of its upcoming artificial intelligence features this year via data centers equipped with its own in-house processors, part of a sweeping effort to infuse its devices with AI capabilities. Most Read from BloombergMicrosoft’s Xbox Is Planning More Cuts After Studio ClosingsAmericans Are Racking Up ‘Phantom Debt’ That Wall Street Can’t Track‘Seriously Underwater’ Home Mortgages Tick Up Across the USMarjorie Taylor Greene Finally Got What She Deserved: De...

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