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Continue ReadingSTORY: :: Warner Bros/Apple TV+Apple's "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, according to analytics company Comscore.The movie stars Brad Pitt as a Formula 1 racer who returns to the track after a serious accident.That had audiences racing to the theater, bringing in over $55 million in ticket sales in the two countries.Worldwide receipts topped $88 million, fueled by a strong fan base for F1 racing in Europe and Latin America.:: Warner Bros/Apple TV+Several factors seem to have helped the success of the film, which Variety reported cost over $200 million to make.F1's director Joseph Kosinski gave the same high-intensity treatment to Formula 1 racing that he lent to fighter jet dogfights in his 2022 movie 'Top Gun: Marverick'.Apple also put marketing muscle behind its movie.Warner Bros, which marketed and distributed the movie, developed a bespoke promotional campaign.It featured Formula 1 world champion Lewis Hamilton in Europe and Latin America, while focusing on Pitt in the U.S."F1" represents the biggest opening weekend for Apple.:: Apple TV+The tech giant’s previous cinematic efforts, including Martin Scorsese's "Killers of the Flower Moon," garnered critical acclaim but only achieved modest results at the box office...
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