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Tim Cook thinks Apple has cracked the code on making mixed-reality headsets a hit, but analysts say it will take years to know for sure

The market for bulky ski goggle-like devices has turned out to be relatively small despite billions of dollars spent by rivals like Facebook...

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AAPL

Apple WWDC: Vision Pro announcement, stock reaction

Apple officially announced its Vision Pro mixed reality headset at its annual WWDC event on Monday. Yahoo Finance spoke to experts across the industry regarding the announcement, the high $3,499 price tag, and Apple stock reaction. Yahoo Finance Live's Akiko Fujita provided her take on the Vision Pro headset price point. Fujita said, "We're talking about $3,500, and that's going to be the real test for Apple." Yahoo Finance tech editor Dan Howley attended the WWDC event and gave his opinion on consumer interest. Howley said, "As far as VR, AR goes overall, this seems to be the one that's going to get people the most interested." Eric Abbruzzese, ABI Research Research Director, and Bob O'Donnell, TECHnalysis Research President & Chief Analyst, joined Yahoo Finance Live to break down some of the key themes from the WWDC event. Abbruzzese said, "$3,500 is a tough pill to swallow for anybody ... but Apple is very good at delivering unique content in a very seamless way." O'Donnell said, "I think they did a good job of positioning it in a way a lot of different people could see, oh maybe I could use that." Yahoo Finance markets reporter Jared Blikre took a look at Apple (AAPL) stock after the Vision Pro announcement. Blikre said, "We really saw a big sell off, that big down red candle, that came off on the announcement of the headset ... but I think it's notable too that Apple had climbed to a record-high just before that announcement." Video highlights: 00:00:03 - Yahoo Finance Live's Seana Smith and Akiko Fujita 00:00:25 - Yahoo Finance tech editor Dan Howley 00:00:40 - Bob O'Donnell, TECHnalysis Research President & Chief Analyst 00:01:05 - Eric Abbruzzese, ABI Research Research Director 00:01:19 - Yahoo Finance markets reporter Jared Blikre...

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Flat-to-Down Markets on Vision Pro Reveal, Binance Lawsuit

Binance shares sold off -9.5% directly following the lawsuit registered against the company by the SEC...

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Apple Is Making a Very Helpful Update to Its AirPods

Apple announced quite a lot at its WWDC 2023 conference. AirPods will be getting a number of new features this fall that will come with the latest operating software updates of iOS 17, iPadOS 17 and TVOS 17...

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Apple’s Vision Pro VR headset announcement did more for shares of Unity than for Apple

After years of speculation, Apple officially released its version of a virtual and augmented reality headset called the Apple Vision Pro. Dubbing the product a “spatial computer,” and strategically avoiding the word metaverse, Apple CEO Tim Cook introduced the device at the company’s Worldwide Developers Conference (WWDC) in Cupertino, California...

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Apple Vision Pro: What to Know About the Mixed-Reality Headset

Apple unveiled its Vision Pro mixed-reality headset at the company’s Worldwide Developers Conference on Monday. WSJ’s Joanna Stern breaks down the hardware specs, the software capabilities and more. Photo: Apple...

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iOS 17: Apple adds host of new features to iPhone with new software update

Apple has revealed iOS 17, with a host of new features for the iPhone. The new update includes updates to central apps, including Messages, FaceTime and the Phone app. It also adds a new app, in the form of “Journal”, which Apple says will help people practise gratitude...

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See Apple’s pivotal product announcements through history

Apple has a long history of designing products that aren't the first to be introduced in a particular category but still redefine the market. Heralded by a now-most famous TV commercial, the Macintosh computer lived up to the revolutionary promise made by Apple co-founder Steve Jobs during its 1984 unveiling. Among other things, the Mac ushered in the era of the graphical user interface (known as “GUI” in tech parlance) and the navigational mouse...

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Apple Reveals Vision Pro Headset, Its First New Hardware in Eight Years

Apple shares hit an all-time high on Monday as the company released its long-awaited mixed reality headset...

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Apple launches Vision Pro, a VR headset it hopes will be most important product since iPhone

Headset marks a shift towards ‘spatial computing’, says CEO Tim Cook...

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