Tag AAPL

After years of rumors, whispers, and unsubstantiated reports, Apple (NASDAQ: AAPL) finally revealed what was arguably the worst-kept secret in Silicon Valley. At the company's Worldwide Developers Conference on Monday, Apple unveiled its long-awaited mixed reality headset, dubbed Vision Pro. It merges virtual reality (VR) and augmented reality (AR) into mixed reality, a combination of the two...

Apple and Amazon.com must face a consumer antitrust lawsuit in U.S. court accusing them of conspiring to artificially inflate the price of iPhones and iPads sold on Amazon's platform, a federal judge in Seattle ruled on Thursday...

Two companies have different philosophical approaches to headsets, CEO says...

Apple and Amazon.com must face a consumer antitrust lawsuit in U.S. court accusing them of conspiring to artificially inflate the price of iPhones and iPads sold on Amazon's platform, a federal judge in Seattle ruled on Thursday. In his ruling, U.S. District Judge John Coughenour rejected bids from Apple and Amazon to dismiss the prospective class action on various legal grounds. Coughenour said the "validity" of the relevant market, a central issue in antitrust litigation, was a question for a jury...

This past week, Apple did something that has me completely baffled. What I don’t understand is how Apple (ticker: AAPL) managed to deliver a more than two-hour keynote and not say the words “generative AI.” In just the past week alone, Intuit (INTU) announced a potentially game-changing AI strategy, Cisco Systems (CSCO) unveiled new AI features in its WebEx communications software, and Adobe (ADBE) disclosed plans to start charging companies who use Firefly, the company’s growing suite of generative AI tools...

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The event saw the company announce a 15-inch MacBook Air, beefier Mac Studio, the long-awaited Apple Silicon Mac Pro, and many software updates across its product lineup. The totally new product has massive potential over the long term and could change the face of computing and home entertainment if all goes according to Apple's plan. Alongside the product announcements, Apple's outlook is growing stronger thanks to easing inflation...

Meta CEO Mark Zuckerberg and other executives unveiled a new app to compete with Twitter, a number of AI tools, and addressed the launch of Apple’s new mixed reality headset, The Wall Street Journal reported...

The technology company’s late entry into ‘mixed reality’ this week exposed the flaw in Meta’s virtual worlds...