American consumers are poised to go on an online shopping spree this holiday season as intense competition and new technology such as artificial intelligence offer ways to save money. A new forecast by Adobe Analytics predicts that U.S. online sales will hit $253.4 billion this holiday season—the period from Nov. 1 through the end of the year—up 5.3% from the same period in 2024. Adobe expects “competitive discounts” this season as retailers battle over tightly budgeted consumer dollars...

Amazon’s second Prime sales event of the year is here, marking the unofficial start of the holiday shopping season. Prime’s Big Deal Days, for Amazon Prime members, is on Tuesday and Wednesday. Members of Target Circle will receive discounts of up to 50% across various categories of goods...

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