With the Consumer Electronics Show (CES) kicking off next month, tech companies from around the world are excited to showcase their latest products. Despite the many tech advancements that will be highlighted, generative AI is likely to be the one that takes center stage. Bob O’Donnell, TECHnalysis Research President and Chief Analyst, joins Yahoo Finance Live and shares what he expects to see at CES. Although there are going to be startups leaving their mark in audio and video applications, O’Donnell makes the case that the big tech companies are going to see the greatest earnings in 2024. The smaller companies are going to be financially challenged with building the foundation models that are essential for creating new and accurate AI systems, O’Donnell says, while companies like Microsoft (MSFT) and Amazon (AMZN) will be a case of the "big getting bigger." For more from this episode of NEXT: To see the full NEXT episode: Next in Tech: Why generative AI will explode in 2024, click here. To read more about AI from Yahoo Finance's Tech Editor Dan Howley, click here...

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