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Taking advantage of the rise of the e-commerce channel will be a priority of an increasing number of food company strategists in 2018. Andrew Pearl, director of strategy and insight in the EMEA markets for e-commerce analytics firm Profitero, presents four trends to watch in the channel in 2018...

In recent years, the e-commerce scene has battled macro headwinds and rapidly changing consumer behavior. Undoubtedly, high rates and fears of anything worse than an economic soft landing have caused some consumers to cut back not just on discretionary goods but also on necessities by opting for the cheapest alternatives where possible. With one rate cut likely in store in the second and economic growth that could pick up speed (perhaps via a productivity boost from AI), the consumer has reasons...