Amazon's 3Q FY2024 earnings report indicated an improvement in retail sales but provided a muted 4Q revenue outlook, factoring in unfavorable currency headwinds. Read more here...

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One way to judge how satisfied consumers are with a company’s products or services is to ask them—opinions typically gleaned by conducting surveys or convening panels. Devised by the research firm ROI Rocket, this new metric, a “digital positioning score,” looks at the amount of activity a company realizes over time, as compared with its industry peers, across four channels: search, traffic on its website (or sites), social media and any apps it has. When things are popping online, it’s “indicative of how people view a brand,” says Rod Fertig, ROI Rocket’s chief data officer...